Factors affecting customer purchase intention towards halal foods

The main objective of this research is to examine the factor affecting customer purchase intention towards Halal food in Malaysia especially by University students. The research investigates on three factors that affect the purchase intention towards Halal food in Malaysia which are Halal knowledge,...

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Bibliographic Details
Main Author:	Nor Arina Mastura, Che Omar
Format:	Thesis
Language:	English English English
Published:	2020
Subjects:	BP174 The practice of Islam HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10059/1/s824360_01.pdf https://etd.uum.edu.my/10059/2/s824360_02.pdf https://etd.uum.edu.my/10059/3/s824360_references.docx https://etd.uum.edu.my/10059/
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