The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students

The launch of the “Buy Muslim First” (BMF) campaign has received a lot of positive and negative reactions among Malaysians especially for Muslim consumers. In order to look at this matter more closely, a study was conducted to discover the purchasing behaviour that prioritise purchasing Muslim produ...

Full description

Bibliographic Details
Main Author:	Noradilla, Osman
Format:	Dissertation
Language:	English English English
Published:	2019
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10070/1/s824224_01.pdf https://etd.uum.edu.my/10070/2/s824224_02.pdf https://etd.uum.edu.my/10070/3/s824224_references.docx https://etd.uum.edu.my/10070/
Abstract	Abstract here

Similar Items

The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad
by: Mohamad Taufik, Ariffin
Published: (2023)

To buy or not to buy: Factors influencing life insurance purchase intention
by: Tan, Hooi Sean
Published: (2014)

Green Products Buying Behaviour and General Environmental Beliefs
by: Lim, Li Chen
Published: (2009)

Purchase intention of imported halal products among muslim consumers in Terengganu
by: Kamarudin, Muizzah
Published: (2022)

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
by: Tan, Chiew Kie
Published: (2010)

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia
by: Sharifah Husna Ayuni, Sh Hayazi
Published: (2022)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
by: Ahmad Farid, Mohamad Suib
Published: (2017)

The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
by: Nur Aina, Mohd Jamil
Published: (2019)

Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
by: Mohamad, Ali
Published: (2004)

Factors influencing intention of buying organic food products among generation Z in Malaysia
by: Poovithira, Parmasivan
Published: (2024)

The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
by: Abdelkarim, Mohamed Abdallatif Abu Auf
Published: (2017)

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
by: Su'aidah, Abdullah
Published: (2016)

Intention to purchase halal cosmetic products
by: Cik Mazlina, Che Omar
Published: (2020)

Consumer green purchase behaviour among millennial generation
by: Nurul Amanina, Abdul Basir
Published: (2018)

Determinants of halal cosmetics purchase intention among millennials
by: Norhazliza, Mohd Hazim
Published: (2020)

Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
by: Khairul Nizam, Mahmud
Published: (2021)

Purchase intention of green skincare products among university students
by: Syifaa Syafiqah, Mohd Jun
Published: (2020)

Factors contributing to the propensity to purchase retailer's brand: the mediating effect of perceived value
by: Tunku Nur Atikhah, Tunku Abaidah
Published: (2020)

Malaysian purchase intention in mobile marketing
by: Lawania, Kannairam
Published: (2017)

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
by: Nurul Aimi, Ramli
Published: (2019)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
by: Samshul Amry, Abdul Latif
Published: (2016)

Consumers Attitude and Intention Towards Online Purchasing
by: Siti Salwani, Meor Ahmad
Published: (2004)

A Study Consumers' Green Purchasing Intention
by: Cheah, Ching Mun
Published: (2009)

Intention to purchase halal products among consumers
by: Nadiah Rus Liyana, Rusli
Published: (2015)

Customer intention to purchase halal cosmetics in Malaysia
by: Meng, Xiang
Published: (2014)

The effect of perceived quality, perceived value, trust and marketing on purchase intention of organic products in Malaysia
by: Denis, Joachim Clement
Published: (2019)

Determinants of organic food purchase behavior of consumers in Bangladesh
by: Rahman, Khandoker Mahmudur
Published: (2017)

The influence of social media on online consumer purchase intention
by: Shirly, Ng
Published: (2017)

The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones
by: Adaobi, Oputa Elizabeth
Published: (2018)

Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
by: Rushaniza Idawaty, Ruslan
Published: (2022)

Consumer Purchase Behavior toward United States Products in Malaysia
by: Harmimi, Harun @ Bahari
Published: (2010)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
by: Xinyu, Zhu
Published: (2023)

Young consumers’ intention towards future green purchasing in Malaysia
by: Shiban, Muhammed Abdullah Sharaf
Published: (2014)

Factors that affect the purchase decision of proton car in Pulau Pinang
by: Tang, Wei Chau
Published: (2018)

Online purchase intention of beauty products among women in Perlis
by: Ezaliza, Ibnil Hajar
Published: (2018)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
by: Nur Shazzana, Ahmad Shaker
Published: (2015)

The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
by: Rusli, Hasnan
Published: (2020)

Factors that influence online purchase intention among UUM postgraduate students
by: Khairull Anuar, Ismail
Published: (2017)

The factors that influence customer purchase intention toward life insurance products
by: Nurul Ammira, Hamzah
Published: (2021)

Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
by: Sharifah Roziah, Syed Mahzan
Published: (2022)