A Study on the Retail Customers Perspectives on Service Quality Before and After Merger Process of Two Anchor Bank in Malaysia

This study examines the effects of service quality on customer satisfaction from two distinct methodological perspectives. Specifically, a study utilizing a sample of commercial banking customers is conducted wherein service quality is operationalized via two distinct and well-known measures - SERV...

全面介紹

書目詳細資料
主要作者: Kamarulail, Sulaiman
格式: Dissertation
語言:英语
出版: 2003
主題:
在線閱讀:https://etd.uum.edu.my/1009/1/KAMARULAIL_B._SULAIMAN.pdf
https://etd.uum.edu.my/1009/
Abstract Abstract here

相似書籍