A Study on the Retail Customers Perspectives on Service Quality Before and After Merger Process of Two Anchor Bank in Malaysia

This study examines the effects of service quality on customer satisfaction from two distinct methodological perspectives. Specifically, a study utilizing a sample of commercial banking customers is conducted wherein service quality is operationalized via two distinct and well-known measures - SERV...

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Bibliographic Details
Main Author:	Kamarulail, Sulaiman
Format:	Dissertation
Language:	English
Published:	2003
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/1009/1/KAMARULAIL_B._SULAIMAN.pdf https://etd.uum.edu.my/1009/
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