Political branding equity: a study on Thai young voters’ intention on future forward party

Political branding reflects the political standing, ideology and image of a political party which impacts the memory and perception of voters. Party brand equity has value, property, and huge party brand trust, which influence the voting intention of voters. Therefore, integrating political branding...

Full description

Bibliographic Details
Main Author:	Mad-A-Dam, Labuda
Format:	Thesis
Language:	English
Published:	2021
Subjects:	JF Political institutions (General)
Online Access:	https://etd.uum.edu.my/10203/1/s824811_01.pdf https://etd.uum.edu.my/10203/
Abstract	Abstract here

Similar Items

Propaganda dan perang dalam era konfrontasi Malaysia-Indonesia, 1963-1966
by: Sahul Hamid Mohamed Maiddin
Published: (2010)

The evaluation framework for Malaysian services success in mobile government environment
by: Noor Dheyaa Azeez
Published: (2019)

Pemasaran politik di Negeri Perlis: Kajian terhadap isu-isu, calon dan strategi berkempen menjelang pilihan raya umum Malaysia ke-13
by: Rashidi, Mohd Nasir
Published: (2014)

Orientasi Pemasaran di dalam Organisasi Kerajaan yang Menuju ke Arah Pengswastaan: Kajian ke Atas Jabatan Penilaian dan Perkhidmatan Harta
by: Abdul Halim, Yaakub
Published: (1994)

The Information and Communication (ICT) Strategic Planning for Perlis State Government
by: Siti Hasnah, Abu Hasan Shaari
Published: (2006)

The Relationship Between Succession Planning and Career Development
by: Julia, Jaladdin
Published: (2009)

Perceptions of Red Tape by Police Personnel in Different Echelon in Royal Malaysia Police
by: Mohd Syukry, Mohd Ali
Published: (2009)

Kerajaan Elektronik - Penerimaan Teknologi Aplikasi e-Khidmat
by: Mohd Azmi, Hj Omar
Published: (2009)

The Acceptance Level Of Electronic Government Initiatives At The Tripoli Immigration Department Of Libya
by: Alkeshar, Faisal Muftah Ahmad
Published: (2008)

Pelaksanaan MS ISO 9000 Di Sektor Awam
by: Zainun, Sarbini
Published: (2001)

The Behavior of Public Servant Toward Retirement Planning
by: Nurul Faezah, Mohd Talib
Published: (2014)

TQM Awareness among Civil Servants in the Education Sector
by: Gandil, Leslie Tawan
Published: (1996)

Customer Focus Among Education Service Officers in Perak
by: Yam, Weng Kong
Published: (1996)

Impact of Explanation on Sense of Control and Perceived Power Relationship Towards Online Advisory System
by: Asiah, Asmuni
Published: (2012)

Pelaksanaan sistem kerajaan eletronik dan impaknya terhadap organisasi dan masyarakat setempat: Kajian kes Majlis Bandaraya Alor Setar
by: Mohamad Farid, Yusoff
Published: (2015)

Individual determinants of women on boards and corporate social performance: a study on Malaysian public listed companies / Amirah Aqilah Mohd Zakaria
by: Mohd Zakaria, Amirah Aqilah
Published: (2019)

Political communication in post revolution Libya: an in-depth study of government public relations practices / Aiman Abdulmunem Laiyas
by: Abdulmunem Laiyas, Aiman
Published: (2019)

The moderating impact of government policy on the relationship between leadership styles and crisis management in the Kurdistan region of Iraq public sector
by: Maghdid, Rekurd Sarhang
Published: (2021)

Political Marketing And Women Candidates In The 2014 Parliamentary Election In The Kingdom Of Bahrain
by: Al Jawder, Abdulwahab Yusuf Ebrahim A. Aziz
Published: (2018)

Social media and political accountability: An exploratory analysis of the impact of facebook and twitter in Punjab Pakistan
by: Saiqa, Sadiq
Published: (2021)

Modeling Political Participation Through Social Media Communication Effects: The Role Of Partisanship Among Young Voters In Pakistan
by: Tariq, Rehan
Published: (2022)

The influence of firm characteristics and corporate governance attributes towards intellectual capital reporting practices of companies listed on the main market of bursa Malaysia / Khadijah Sa'adah Zulkifli
by: Zulkifli, Khadijah Sa'adah
Published: (2019)

Employees satisfaction towards e-government system: A study at Selangor State Secretariat Office / Amy Azrin Natasha Nizamdin
by: Nizamdin, Amy Azrin Natasha
Published: (2019)

Income Inequality and Voting Outcome of the Malaysian 12th General Election
by: Sakinah, Husain
Published: (2008)

The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
by: Saahar @ Saabar, Suhaimee
Published: (2018)

An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
by: Ahmad Sabri, Yusuff
Published: (2011)

Investigating the relationship between personality traits and conflict management style among employees during pandemic at Pejabat Setiausaha Kerajaan Negeri Pahang: the mediating role of relationship quality / Khadijah Athirah Mohamad Shamshudin
by: Mohamad Shamshudin, Khadijah Athirah
Published: (2023)

Factors affecting intention to use learning management system among employees of Telekom Malaysia
by: Meor Ahmad Shahruzzaman, Meor Hashim
Published: (2022)

Relationship between Facebook usage and youth political participation in Nigeria
by: Abdu, Shamsu Dauda
Published: (2017)

Intermestic politics and the evolution of Nigerian foreign policy in the post-independence era
by: Demola, Ajijola Oladele
Published: (2023)

Political party financing and election reformations in Nigeria's 2015 general election: issues and impacts
by: Sule, Babayo
Published: (2018)

Relationship between effectivess of political system and good governance practices: A case study in Alor Setar
by: Syarifah Nadiah, Syed Abdul Wahab
Published: (2015)

Antecedents and outcomes of e-government usage among employees of the federal authority on identity and citizenship: the moderating role of self-efficacy / Yousef Abdulla Alhammadi
by: Alhammadi, Yousef Abdulla
Published: (2023)

Internal party democracy and party institutionalization in Nigeria: implication for democratic consolidation-1999-2015
by: Innocent, Alfa Patrick
Published: (2019)

Political Party Activism Of The Malay –Muslim Political Parties: UMNO And PAS Grassroots Party Activists In Terengganu
by: Wan Abdul Ghapar, Wan Rohila Ganti
Published: (2020)

Penerimaan penilaian prestasi Sistem Saraan Malaysia di kalangan guru-guru sekolah menengah daerah Batang Padang, Perak
by: Devi Maniam
Published: (2006)

Hubungan kerajaan persekutuan dengan kerajaan negeri Selangor selepas pilihan raya umum Malaysia ke-12
by: Nur Shafiqa Shafee
Published: (2019)

Tahaluf Siyasi Parti Islam Se-Malaysia dalam politik Malaysia dari tahun 1973-2015
by: Mohd Isa, Nur Ayuni
Published: (2019)

Former German and future Korea: Unification
by: Nurul Shazana, Mokhtarud-din
Published: (2011)

Keberkesanan Kursus Induksi Umum Kakitangan Kerajaan Kumpulan Sokongan : Pengalaman Perlaksanaan Oleh Institut Perguruan Kedah
by: A. Rahman, Zainol
Published: (2001)