Examining customers’ intention to switch to prepaid mobile phone service providers in northern Malaysia

The Malaysian telecommunication industry is becoming more competitive allowing mobile phone subscribers expose to a broader choice of service providers. However, there are limited studies on the factors influencing customers' intention to switch to prepaid mobile phone services in the Malaysian...

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Bibliographic Details
Main Author:	Wan 'Aliaa, Wan Anis
Format:	Thesis
Language:	English English English
Published:	2022
Subjects:	TK5101-6720 Telecommunication HF5415.33 Consumer Behavior. TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/10423/1/permission%20to%20deposit-not%20allow-900167.pdf https://etd.uum.edu.my/10423/2/s900167_01.pdf https://etd.uum.edu.my/10423/3/s900167_02.pdf https://etd.uum.edu.my/10423/
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