The impact of social media influencers on purchase intention towards beauty products in Malaysia

Due to advancements in technology and social media, the popularity of social media influencers has grown, and more businesses and advertisers are utilizing them to enhance revenue and sales. This study aims to add to this field of study by examining the impact of social media influencers on the purc...

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Bibliographic Details
Main Author:	Abu Talib, Siti Nurul Ain
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/10491/1/permission%20to%20use-ALLOWED.pdf https://etd.uum.edu.my/10491/2/s827842_01.pdf https://etd.uum.edu.my/10491/
Abstract	Abstract here

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