The effect of service marketing mix on hotel preference by consumer
For the pass few years since Covid 19 strike world globe the hotel occupancy and demand had reduce drastically. The purchasing behaviors seem to change due the pandemic and indirectly change the consumer preferences. Therefore, this research aims to determine the relationship between service marketi...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2023
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/10681/1/permission%20to%20deposit-grant%20the%20permission-s826438.pdf https://etd.uum.edu.my/10681/2/s826438_01.pdf https://etd.uum.edu.my/10681/ |
| Abstract | Abstract here |