The effect of service marketing mix on hotel preference by consumer

For the pass few years since Covid 19 strike world globe the hotel occupancy and demand had reduce drastically. The purchasing behaviors seem to change due the pandemic and indirectly change the consumer preferences. Therefore, this research aims to determine the relationship between service marketi...

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Bibliographic Details
Main Author:	Nur Rushaida, Abd Rahman
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HD28-70 Management. Industrial Management HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10681/1/permission%20to%20deposit-grant%20the%20permission-s826438.pdf https://etd.uum.edu.my/10681/2/s826438_01.pdf https://etd.uum.edu.my/10681/
Abstract	Abstract here

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