Fuzzy Corporate Strategy Formulation Application System

• Main Author: Nooraini, Yusoff
• Format: Thesis
• Language: English; English
• Published: 2003
• Subjects: QA76.76 Fuzzy System.; QA71-90 Instruments and machines
• Online Access: https://etd.uum.edu.my/1069/2/NOORAINI_BT._YUSOFF.pdf; https://etd.uum.edu.my/1069/3/1.NOORAINI_BT._YUSOFF.pdf; https://etd.uum.edu.my/1069/

Strategic analysis involves the decision-making process that analyzes business internal and external critical factors and plan the appropriate strategies based on the analysis of the factos. Decision-making is a dynamic process. It is complex and at times ambiguous Decision-makers encounter information search problem and detours, delayed feedback of results, uncertainty, ambiguity and in some cases conflict during decision-making. In many situations, strategies seem to engage in an informal causal analysis in a attempt to favourably influence decision outcomes. In this study a Fuzzy Corporate Strategy Formulation Application System was developed The system is an automated strategic formulation that embeds Artificial Intelligence technique : Fuzzy Logic for the purpose of improving the current practices of the automated strategic-formulation system. Fuzzy Logic allows computers to manipulate common sense in an uncertain world that involves knowledge of experts and other related references. The aim is to provide a business analysis tool that can assist the strategy decision-maker in a company to formulate strategies. The outcomes of the system have been validated with an expert in strategic management. The results reveal that the developed prototype is able to map the present situation of a company and to predict the possible future organization strategies, thus it has potential to assist in strategic decision-making.