Business success factors for microenterprises engaging in social commerce in Malaysia

In Malaysia, online business has become integral in daily business operations. Social commerce is an emerging trend in the online business. Social commerce employs social media as a means of communication in facilitating the sale and purchase of goods and services. Entrepreneurs saw the potential of...

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Bibliographic Details
Main Author:	Tan, Cin Cin
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF5001-6182 Business HF1-6182 Commerce TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/10745/1/permission%20to%20deposit-grant%20the%20permission-s827331.pdf https://etd.uum.edu.my/10745/2/s827331_01.pdf https://etd.uum.edu.my/10745/
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