Determinant factors of customer loyalty towards telecommunications services in Malaysia

Focusing on the determinant factors of customer loyalty towards telecommunications services in Malaysia, this study specifically examined the relationships of switching cost, trust, inertia, and zone of tolerance with customer loyalty as well as the moderating role of zone of tolerance in these rela...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Mohd Khursani, Md Khakhir
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2021
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/10777/1/Grant%20the%20permission_s93898.pdf https://etd.uum.edu.my/10777/2/s93898_01.pdf https://etd.uum.edu.my/10777/3/s93898_02.pdf https://etd.uum.edu.my/10777/
Abstract	Abstract here

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