A design framework for persuasive ephemeral digital storytelling in social media (PEDStiSM) through the “stories” feature

Studying persuasive techniques in digital storytelling (DST) is crucial for understanding human behaviour. DST has gained traction on social media with the introduction of "stories," where influencers create ephemeral digital stories using inbuilt technological features. Developing persuas...

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Auteur principal: Ameer, Fathima Musfira
Format: Thèse
Langue:anglais
anglais
anglais
Publié: 2023
Sujets:
Accès en ligne:https://etd.uum.edu.my/10847/1/permission%20to%20deposit-embargo%206%20months-s827697.pdf
https://etd.uum.edu.my/10847/2/s827697_01.pdf
https://etd.uum.edu.my/10847/3/s827697_02.pdf
https://etd.uum.edu.my/10847/
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