The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad

This study was conducted to investigate how advertising affected Petronas (M) Berhad consumer' purchasing Behaviour. The literature offered talks about the idea of advertising campaign and consumer purchasing behaviour. The researcher employed a descriptive and explanatory study methodology tha...

Full description

Bibliographic Details
Main Author:	Mohamad Taufik, Ariffin
Format:	Dissertation
Language:	English English
Published:	2023
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10863/1/Depositpermission_s830093.pdf https://etd.uum.edu.my/10863/2/s830093_01.pdf https://etd.uum.edu.my/10863/
Abstract	Abstract here

Similar Items

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
by: Tan, Chiew Kie
Published: (2010)

Green Products Buying Behaviour and General Environmental Beliefs
by: Lim, Li Chen
Published: (2009)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Wan Noraini, Wan Napi
Published: (2015)

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
by: Samshul Amry, Abdul Latif
Published: (2016)

To buy or not to buy: Factors influencing life insurance purchase intention
by: Tan, Hooi Sean
Published: (2014)

Impact of COVID-19 pandemic on consumer buying behaviour
by: Nurin Aina Akmal, Abd Malik
Published: (2022)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
by: Siti Nazihah, Mohd Jamili
Published: (2015)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
by: Nik Muhammad Ismail, Karim
Published: (2015)

The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
by: Cheah, Lee Suan
Published: (2022)

The factors influence on “Buy Muslim First” (BMF) campaign purchasing behaviour among Malaysian polytechnic students
by: Noradilla, Osman
Published: (2019)

Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia
by: Yuhalis, Abdul Hadi
Published: (2016)

Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
by: Mohamad, Ali
Published: (2004)

Consumer green purchase behaviour among millennial generation
by: Nurul Amanina, Abdul Basir
Published: (2018)

Factors influencing intention of buying organic food products among generation Z in Malaysia
by: Poovithira, Parmasivan
Published: (2024)

The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
by: Abdelkarim, Mohamed Abdallatif Abu Auf
Published: (2017)

Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
by: Su'aidah, Abdullah
Published: (2016)

Consumer behaviour of online intention to purchase during Covid-19 pandemic: the role of religiosity and trust from perspective of theory of planned behavioural
by: Rushaniza Idawaty, Ruslan
Published: (2022)

Consumer behaviour of halal logo food online purchasing during Covid-19 pandemic: the role of spirituality, reputation, trust and satisfaction
by: Sharifah Roziah, Syed Mahzan
Published: (2022)

The effect of service quality on customer satisfaction of Bank Islam Malaysia Berhad
by: Utari, Septi
Published: (2025)

Consumption values and consumer's attitude towards intention to purchase electric car among Malaysian consumers
by: Mohd Norsam, Mohd Sari
Published: (2020)

Relationship between advertising appeal and behavioral intention: the mediating effect of attitude and moderating effect of cultural norms in two distinct Muslim Nations
by: Raza, Syed Hassan
Published: (2018)

Malaysian consumer motivations on boycott participation
by: Samshul Amry, Abdul Latif
Published: (2011)

Consumers Attitude and Intention Towards Online Purchasing
by: Siti Salwani, Meor Ahmad
Published: (2004)

A Study Consumers' Green Purchasing Intention
by: Cheah, Ching Mun
Published: (2009)

Intention to purchase halal products among consumers
by: Nadiah Rus Liyana, Rusli
Published: (2015)

The contributing factors to brand attitude among consumers
by: Ahmad Faizal, Iberahim
Published: (2015)

Customer Satisfaction and Service Quality : A Case Study of Bank Islam Malaysia Berhad (BIMB)
by: Fozi, Awang
Published: (2009)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
by: Ahmad Farid, Mohamad Suib
Published: (2017)

Determinants of organic food purchase behavior of consumers in Bangladesh
by: Rahman, Khandoker Mahmudur
Published: (2017)

Consumer attitudes towards counterfeit product in Terengganu, Malaysia
by: Syarifah Afiqah, Syed Abdillah
Published: (2023)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
by: Nazahah, Abd. Rahim
Published: (2009)

The relationship of corporate social responsibilities initiatives and consumer loyalty
by: Nor Maizatul Asma, Misman
Published: (2015)

The influence of social media on online consumer purchase intention
by: Shirly, Ng
Published: (2017)

A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
by: Nur Hazirah, Mohamad Janai
Published: (2016)

Consumer Purchase Behavior toward United States Products in Malaysia
by: Harmimi, Harun @ Bahari
Published: (2010)

Factors influencing Malaysian consumers’ intention to purchase electric vehicles
by: Xinyu, Zhu
Published: (2023)

How loyal are you? Factors influencing consumer brand loyalty
by: Siti Noor Aishah, Mohd Sidik
Published: (2014)

Young consumers’ intention towards future green purchasing in Malaysia
by: Shiban, Muhammed Abdullah Sharaf
Published: (2014)

Examining product and external factors affecting the satisfaction of smartphone consumers
by: Faiz, Masnan
Published: (2015)

Persepsi kepuasan pelanggan terhadap kualiti perkhidmatan ar-Rahn : Kajian kes di Permodalan Kelantan Berhad (PKB)
by: Siti Zuraini, Mat Salleh
Published: (2014)