The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad

This study was conducted to investigate how advertising affected Petronas (M) Berhad consumer' purchasing Behaviour. The literature offered talks about the idea of advertising campaign and consumer purchasing behaviour. The researcher employed a descriptive and explanatory study methodology tha...

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Bibliographic Details
Main Author:	Mohamad Taufik, Ariffin
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/10863/1/Depositpermission_s830093.pdf https://etd.uum.edu.my/10863/2/s830093_01.pdf

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