The effect of advertising campaign on consumer buying behaviour: Petronas (M) Berhad

This study was conducted to investigate how advertising affected Petronas (M) Berhad consumer' purchasing Behaviour. The literature offered talks about the idea of advertising campaign and consumer purchasing behaviour. The researcher employed a descriptive and explanatory study methodology tha...

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Détails bibliographiques
Auteur principal:	Mohamad Taufik, Ariffin
Format:	Thèse
Langue:	anglais anglais
Publié:	2023
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/10863/1/Depositpermission_s830093.pdf https://etd.uum.edu.my/10863/2/s830093_01.pdf

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