The Moderating Effects of Market Orientation in the Relationship Between Supply Chain Integration and Broadband Service Performance: A Case Study in Telekom Malaysia Berhad

The choice of telecommunication service provider in Malaysia is significantly influenced by lifestyle dimensions such as speed, quality, and price. Nevertheless, empirical research on the role of supply chain integration (SCI), market orientation (MO), and broadband service performance (BSP) of fixe...

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Bibliographic Details
Main Author:	Syarehan, Hassan @ Md Hassan
Format:	Thesis
Language:	English English English
Published:	2023
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/10950/1/s94593_01.pdf https://etd.uum.edu.my/10950/2/s94593_02.pdf https://etd.uum.edu.my/10950/3/Depositpermission-s94593.pdf https://etd.uum.edu.my/10950/
Abstract	Abstract here

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