The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan

Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to i...

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Bibliographic Details
Main Author:	Ahmed Ansari, Hafiz Waqas
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF5415.33 Consumer Behavior. JS Local government Municipal government
Online Access:	https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf https://etd.uum.edu.my/10965/2/s903704_01.pdf

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