The Impact of Government Regulations and Green Marketing Mix on Green Purchase Behaviour in Pakistan

Governments and organisations are paying more attention to green purchase behaviour (GPB) since there is a dearth of understanding, especially in consumer markets like Pakistan. The literature has shown that significant predictors of GPB include internal and external factors. So, the study aims to i...

詳細記述

書誌詳細
第一著者: Ahmed Ansari, Hafiz Waqas
フォーマット: 学位論文
言語:英語
英語
出版事項: 2023
主題:
オンライン・アクセス:https://etd.uum.edu.my/10965/1/depositpermission-903704.pdf
https://etd.uum.edu.my/10965/2/s903704_01.pdf

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