Students' intention to use in-app advertisements in Pakistan

With the proliferation of smartphone apps, in-app advertisements (ads) have emerged as an important communication and financial tool. However, there are limited studies conducted in the developing countries on how app features in in-app ads influence students' intention to use in-app ads. There...

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Bibliographic Details
Main Author:	Qureshi, Qasim Ali
Format:	Thesis
Language:	English English
Published:	2022
Subjects:	T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/10967/1/Depositpermission_s902264.pdf https://etd.uum.edu.my/10967/2/s902264_01.pdf https://etd.uum.edu.my/10967/
Abstract	Abstract here

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