Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption

This research study aimed to examine the impact of flexi payment, digital platforms, and online purchasing stimuli on halal consumption among Gen Z in Malaysia. The background of the research is based on the growing importance of online purchasing behaviour among Gen Z consumers and the significance...

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Bibliographic Details
Main Author:	Rodzoh, Muhamad Amin
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HF5548.34 Mobile Commerce
Online Access:	https://etd.uum.edu.my/11095/1/s828238_01.pdf https://etd.uum.edu.my/11095/2/s828238_02.pdf https://etd.uum.edu.my/11095/
Abstract	Abstract here

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