Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination

Destination marketers worked very hard to develop marketing strategies that target different tourist groups to enhance the competitiveness of the destinations. One strategy is to create favorable images among international Chinese students in China who could further promote China’s cultural tourism...

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Détails bibliographiques
Auteur principal: Yang, Luo Tian
Format: Thèse
Langue:anglais
anglais
Publié: 2023
Sujets:
Accès en ligne:https://etd.uum.edu.my/11171/1/depositpermission.pdf
https://etd.uum.edu.my/11171/2/s903824_01.pdf
https://etd.uum.edu.my/11171/
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