Consumer buying behaviour of security, trust, privacy and delivery on online shopping in Malaysia

This study explores the critical factors influencing consumer buying behavior in the context of online shopping among adults in their 20s in Malaysia, focusing specifically on the roles of security, trust, privacy, and delivery. With the rapid expansion of e-commerce, especially highlighted during t...

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書目詳細資料
主要作者: Keshiini, Pithaih
格式: Thesis
語言:英语
英语
出版: 2024
主題:
在線閱讀:https://etd.uum.edu.my/11228/1/depositpermission.pdf
https://etd.uum.edu.my/11228/2/s827449_01.pdf

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