Consumer buying behaviour of security, trust, privacy and delivery on online shopping in Malaysia
This study explores the critical factors influencing consumer buying behavior in the context of online shopping among adults in their 20s in Malaysia, focusing specifically on the roles of security, trust, privacy, and delivery. With the rapid expansion of e-commerce, especially highlighted during t...
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| Format: | Thèse |
| Langue: | anglais anglais |
| Publié: |
2024
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| Accès en ligne: | https://etd.uum.edu.my/11228/1/depositpermission.pdf https://etd.uum.edu.my/11228/2/s827449_01.pdf |