Factors Influencing Tiktoker's Purchasing Intention In Malaysia

This study explores comprehensively into the multifaceted factors that shape the purchasing decisions of Malaysian TikTok users, focusing keenly on three pivotal variables: influencer endorsement, advertisement, and user engagement manifested through commentary and reviews. In the ever-evolving land...

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Bibliographic Details
Main Author:	Mohammad Asyraf, Mohammad Nazir
Format:	Thesis
Language:	English English
Published:	2024
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/11231/1/depositpermission-s831849.pdf https://etd.uum.edu.my/11231/2/s831849_01.pdf https://etd.uum.edu.my/11231/
Abstract	Abstract here

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