Factors Influencing Tiktoker's Purchasing Intention In Malaysia
This study explores comprehensively into the multifaceted factors that shape the purchasing decisions of Malaysian TikTok users, focusing keenly on three pivotal variables: influencer endorsement, advertisement, and user engagement manifested through commentary and reviews. In the ever-evolving land...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2024
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| Accès en ligne: | https://etd.uum.edu.my/11231/1/depositpermission-s831849.pdf https://etd.uum.edu.my/11231/2/s831849_01.pdf |