Factors influencing intention of buying organic food products among generation Z in Malaysia

The present study attempts to investigate the motives of Generation Z to buy organic food products in a developing nation (Malaysia). Four key motives the factor of environment concern, health consciousness, food safety, and perceived value are examined in this study. Consumers’ purchase behavior is...

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Bibliographic Details
Main Author:	Poovithira, Parmasivan
Format:	Thesis
Language:	English English English
Published:	2024
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/11235/1/depositpermission.pdf https://etd.uum.edu.my/11235/2/s830038_01.pdf https://etd.uum.edu.my/11235/3/s830038_02.pdf https://etd.uum.edu.my/11235/
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