Customer perceived benefits and customer citizenship behaviour in Pakistan airline industry : Mediating role of relationship quality and moderating role of conspicuous consumption

Research on customer citizenship behavior has received less attention in the airline industry, and studies investigating the importance of customer citizenship behavior are lacking. This study investigates the influence of (i) relationship quality on customer citizenship behavior, and (ii) customer...

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Détails bibliographiques
Auteur principal:	Hassan, Shahzad
Format:	Thèse
Langue:	anglais anglais
Publié:	2024
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/11535/2/s903580_01.pdf https://etd.uum.edu.my/11535/3/s903580_02.pdf

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