Influencing factors of intention to participate in family Takaful products among academicians in private Islamic universities

• मुख्य लेखक: Mohd Faizuddin, Muhammad Zuki
• स्वरूप: थीसिस
• भाषा: अंग्रेज़ी; अंग्रेज़ी
• प्रकाशित: 2024
• विषय: HD28-70 Management. Industrial Management; HF5415.33 Consumer Behavior.
• ऑनलाइन पहुंच: https://etd.uum.edu.my/11609/1/kebenaran%20mendeposit-membenarkan-s904813.pdf; https://etd.uum.edu.my/11609/2/s904813_01.pdf

The development of the takaful industry in Malaysia was inspired by the prevailing needs of the Muslim society for a Shariah-compliant product. The market penetration rate for conventional life insurance and family takaful products for 2022 was 54 and 20.1 percent, respectively. It indicates that much of the Malaysian population is still uninsured/protected. Thus, this study incorporates the Theory of Planned Behaviour with other supporting behavioural-based theories, such as the Brand Association, Unified Theory of Acceptance and Use of Technology and Initial Trust Formation Model, in assessing the customers’ intention to participate in the products. These theories highlighted crucial predictors for behavioural studies, including the influence of attitude, subjective norms, perceived behavioural control, halal brand association, facilitating condition and moderating effect of institutional trust on the behavioural intention. A questionnaire was conducted on academicians in seven Malaysian private Islamic universities. The data were analyzed using Covariance-Based Structural Equation Modelling (CB-SEM) and Statistical Package for the Social Sciences (AMOS). The result unveiled that attitude, subjective norms, and perceived behavioural control are positive and significantly influence the customers’ intention to participate in the family takaful products. Meanwhile, the two variables, halal brand association and facilitating conditions, indicated unsupported insignificant evidence. Moreover, institutional trust has significantly moderated the relationship between attitude, subjective norms, and perceived behavioural control on behavioural intention, but not halal brand association and facilitating conditions. This study highlights the crucial importance of these factors, adding to the existing knowledge and literature. Takaful operators must utilize these findings to enhance their operations and effectively re-strategize their marketing of the products to the public.