Integrating minimalism and Chinese cultural elements in new product design
Culture plays a pivotal role in the branding and commercialisation of products in global market. This research investigates the intersection of minimalism and Chinese cultural element in the product design for BANG & OLUFSEN (B&O), a luxury audio brand recognised for its minimalist design, a...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2025
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/11896/1/depositpermission.pdf https://etd.uum.edu.my/11896/2/s905769_01.pdf https://etd.uum.edu.my/11896/3/s905769_02.pdf https://etd.uum.edu.my/11896/ |
| Abstract | Abstract here |