Integrating minimalism and Chinese cultural elements in new product design

Culture plays a pivotal role in the branding and commercialisation of products in global market. This research investigates the intersection of minimalism and Chinese cultural element in the product design for BANG & OLUFSEN (B&O), a luxury audio brand recognised for its minimalist design, a...

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Bibliographic Details
Main Author:	Yi, Wang
Format:	Thesis
Language:	English English English
Published:	2025
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/11896/1/depositpermission.pdf https://etd.uum.edu.my/11896/2/s905769_01.pdf https://etd.uum.edu.my/11896/3/s905769_02.pdf https://etd.uum.edu.my/11896/
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