Students' Choices of University from Consumer Behavior Perspectives : A Case Study of UUM Undergraduate Students
This study explores the decision-making process of students in choosing a university for an undergraduate study and its relationship with the factors that influence the pursuit of higher education, motivation to search and perceive the criteria in choosing university. Respondents were randomly selec...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
2004
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/1214/1/JAMILAH_BT._SAMSUDIN.pdf https://etd.uum.edu.my/1214/2/1.JAMILAH_BT._SAMSUDIN.pdf |