Product Recommendation for E-Groceries Using Apriori Algorithm

The emergence of Internet allows many possibilities; one of them is electronic groceries. Indirect marketing is one aspect that contributes to the business profit. Basically, conventional grocer will utilize physical layout and possible buying sequence using product display. In e-groceries, such i...

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Bibliographic Details
Main Author: Muziah, Muhammad
Format: Dissertation
Language:English
English
Published: 2004
Subjects:
Online Access:https://etd.uum.edu.my/1357/1/MUZIAH_BT._MUHAMMAD.pdf
https://etd.uum.edu.my/1357/2/1.MUZIAH_BT._MUHAMMAD.pdf
https://etd.uum.edu.my/1357/
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Summary:The emergence of Internet allows many possibilities; one of them is electronic groceries. Indirect marketing is one aspect that contributes to the business profit. Basically, conventional grocer will utilize physical layout and possible buying sequence using product display. In e-groceries, such idea can be implemented using product recommendation basic. This paper will discuss briefly the design and the development of E-Groceries for such purpose.