Attitude and Willingness to Pay for Green Products
Attitude towards environmental issue is beginning to attract a lot of consumers in Malaysia. However the contribution towards environmental activities such as recycling, buying biodegradable product and buying other green products is still small. The main objectives of this research is to determine...
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| Format: | Thesis |
| Language: | English English |
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2004
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| Online Access: | https://etd.uum.edu.my/1471/1/YUHANIS_BT._MOHD._YUSOFF.pdf https://etd.uum.edu.my/1471/2/1.YUHANIS_BT._MOHD._YUSOFF.pdf |