An Exploratory Study on Customers Attitudes Towards Generic Products

The purpose of this research is to examine customers’ attitudes towards generic products. These products are different from traditional grocery product marketing because they are unbranded items, receive little, if any, promotion, branding, packaging and product improvement expenditures. Furthermor...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Nor Azila, Mohd Noor
التنسيق:	Dissertation
اللغة:	الإنجليزية
منشور في:	1996
الموضوعات:	HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:	https://etd.uum.edu.my/1499/1/Nor_Azila_bt._Mohd._Noor_%281996%29.pdf https://etd.uum.edu.my/1499/ https://storre.stir.ac.uk
Abstract	Abstract here

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