Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
This research was developed to determine the level of marketing orientation in non-profit organization by using a marketing model for profit organization as a measurement tool. The non-profit organization chosen as population for this research are schools that are fully sponsored by government in t...