The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service

Nowadays, service branding is seen as an important part which helps the service organization brand their service. There are some elements in service branding that the organization must have in order to retain the consumer’s re-patronage intention to the service offered. This study examined the rela...

書誌詳細
第一著者:	Nur Elyani, Hasan
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2009
主題:	HD28-70 Management. Industrial Management
オンライン･アクセス:	https://etd.uum.edu.my/1648/1/Nur_Elyani_Binti_Hasan.pdf https://etd.uum.edu.my/1648/2/1.Nur_Elyani_Binti_Hasan.pdf https://etd.uum.edu.my/1648/
Abstract	Abstract here

類似資料

The relationships between brand attributes and word of mouth on brand identity and brand image
著者:: Al Kasassbh, Hazem Mohamad Abd Al Ghany
出版事項: (2017)

Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
著者:: Abdul Qader, Iman Khalid
出版事項: (2017)

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
著者:: Lim , Ying San
出版事項: (2016)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
著者:: Hussain, Ibrahim
出版事項: (2022)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
著者:: Bakar, Norzehan Abu
出版事項: (2019)

Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
著者:: Yen Yen, Yow
出版事項: (2019)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
著者:: Shazana, Mohd. Shariff
出版事項: (2002)

The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
著者:: Gebrina, Alifya
出版事項: (2009)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
著者:: Farhat, Kashif
出版事項: (2020)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
著者:: Ghani, Noor Hasmini Hj Abd
出版事項: (2011)

The Effect Of Image And Brand Trust On Repeat Visitation
著者:: Abdulqader Algunaid, Najib Mohammed
出版事項: (2016)

Is this the right choice? Factors influencing brand consciousness
著者:: Nor Syahima, Rosnan
出版事項: (2014)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
著者:: Abdulmajid, Methaq Ahmed
出版事項: (2009)

Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
著者:: Jaibalan, Harirajan
出版事項: (2012)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
著者:: Siregar, Widyana Verawaty
出版事項: (2017)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
著者:: Chuah, Hui Wen
出版事項: (2019)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
著者:: Hashim, Noor Azmi
出版事項: (2008)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
著者:: Irma Nilasari, Irma Nilasari
出版事項: (2016)

Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
著者:: Almohammad, Asaad Hasan
出版事項: (2017)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
著者:: Laison Sondoh JR, Stephen
出版事項: (2009)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
著者:: Abdelaziz, Kesmat Mohamed Elsayed
出版事項: (2022)

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
著者:: Teo , Poh Chuin
出版事項: (2011)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
著者:: Sondoh, Stephen Laison Jr
出版事項: (2009)

Determinants of brand sabotage among railways consumer in Pakistan
著者:: Qasim, Saba
出版事項: (2021)

Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker
著者:: Md Moniruzzaman , Sarker
出版事項: (2020)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs
著者:: Mohammad Fatullah Amsyar Mohd. Zamri
出版事項: (2025)

The effects of brand equity on UTM’s Brand
著者:: Nur Syamimi Waros
出版事項: (2025)

The Relationship Between Strategic Planning Process and Firm Performance in the Palestine Service Sector
著者:: Obaid, Tareq Fayeq
出版事項: (2011)

The relationship between marketing mix elements, brand equity dimensions and overall brand equity: mediating effect of brand equity dimensions in the context of premium skincare brands in Kota Kinabalu, Sabah
著者:: Lee, Tzee Yann
出版事項: (2013)

The Relationship Between Service Innovation Management Practices On Performance Within Telecommunications Industry In Malaysia
著者:: Taghizadeh, Seyedeh Khadijeh
出版事項: (2015)

The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
著者:: Hamiza, Jamaludin
出版事項: (2014)

The Effect Of Audit Committee Characteristics And Ownership Structure On Audit Quality: Evidence From Jordanian Industrial And Service Companies
著者:: Zureigat, Rasheed Husni Rasheed
出版事項: (2023)

Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry
著者:: Sheraz, Ahmed
出版事項: (2019)

The influence of service quality and price fairness on customer satisfaction toward Poslaju courier service
著者:: Halimi, Mimi Juliyana
出版事項: (2019)

Dimensions of brand personality and their effect on brand loyalty and brand quality rating in contact lens industry
著者:: Yeoh, Jo Ling
出版事項: (2025)

The impact of brand personality toward brand equity : empirical study on Adidas and Puma sportswear
著者:: Nurul Akilah Ishak
出版事項: (2025)

The relationship between stress workload and time management towards academic performance among working postgraduate student in UUM
著者:: Ainur Hana, Huzaidy
出版事項: (2018)

A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
著者:: Mohd Tahir, Ahmad
出版事項: (2022)

Quarterly Reports Quality: Evidence From Earnings Deviation Between Audited Annual Financial Statements And Cumulative Quarterly Reports.
著者:: Saidin, Saidatunur Fauzi
出版事項: (2017)

The perception of integrity in public service a study of relationship between perceived leadership effectiveness and preceived leadership integrity in Sabah state's agencies in Kota Kinabalu
著者:: Ahmad Suhaini Yacob
出版事項: (2011)