The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket

• Main Author: al-Jawazneh, Fadi Yassin Salem
• Format: Thesis
• Language: English; English
• Published: 2009
• Subjects: HF5415.33 Consumer Behavior.
• Online Access: https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf; https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf; https://etd.uum.edu.my/1653/

In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, reading and using SMS messages: effective is SMS marketing compared to traditional marketing communications. The goal of this study is to investigate the effectiveness of SMS promotion compared to traditional ways in marketing for different aspects and on the other hand, to develop prototype by using web and SMS technology to apply this system and extent consumers are willing to accept commercial messages on their mobile phone, since the effectiveness of SMS marketing highly depends on this willing. The results of this research indicate that the use of the web and SMS for the benefit of the seller and the buyer in all aspects instead using traditional ways in promotion.