Customer Relationship Management from MODENAS as a Buyer's Perspective in a B2B Relationship

The company needs an achievement for business continuously in order to sure the satisfaction of customer every day. This is targeting refer to the group whether individual or organizations. One approach to implement this called Customer Relationship (CRM). The focus in relationship between sellers a...

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Bibliographic Details
Main Author:	Azliza, Abdullah
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/1677/1/Azliza_Binti_Abdullah.pdf https://etd.uum.edu.my/1677/2/1.Azliza_Binti_Abdullah.pdf https://etd.uum.edu.my/1677/
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