The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia

The purpose of this study is to understand the effect between customer satisfaction and customer loyalty in the Malaysian mobile telecommunication services. This sector is highly competitive as new players coming in, with aggressive price offering, high promotion, better network quality and great cu...

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Détails bibliographiques
Auteur principal:	Sarina, Ismail
Format:	Dissertation
Langue:	anglais anglais
Publié:	2009
Sujets:	HF5415.33 Consumer Behavior.
Accès en ligne:	https://etd.uum.edu.my/1682/1/Sarina_Ismail.pdf https://etd.uum.edu.my/1682/2/1.Sarina_Ismail.pdf https://etd.uum.edu.my/1682/
Abstract	Abstract here

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