Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees

The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with custome...

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Bibliographic Details
Main Author: Farzila, Md Zuki
Format: Thesis
Language:English
English
Published: 2009
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf
https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf
https://etd.uum.edu.my/1691/
Abstract Abstract here
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author Farzila, Md Zuki
author_facet Farzila, Md Zuki
author_sort Farzila, Md Zuki
description The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with customer satisfactions. Public sector employees choose Bank Rakyat as their first choice bank in terms of customer satisfaction and preferences.
format Thesis
id oai:etd.uum.edu.my:1691
institution Universiti Utara Malaysia
language English
English
publishDate 2009
record_format EPrints
record_pdf Restricted
spelling oai:etd.uum.edu.my:16912013-07-24T12:12:49Z https://etd.uum.edu.my/1691/ Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees Farzila, Md Zuki HF5415.33 Consumer Behavior. The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with customer satisfactions. Public sector employees choose Bank Rakyat as their first choice bank in terms of customer satisfaction and preferences. 2009 Thesis NonPeerReviewed application/pdf en https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf application/pdf en https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf Farzila, Md Zuki (2009) Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees. Masters thesis, Universiti Utara Malaysia.
spellingShingle HF5415.33 Consumer Behavior.
Farzila, Md Zuki
Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
thesis_level Master
title Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
title_full Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
title_fullStr Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
title_full_unstemmed Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
title_short Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
title_sort customer satisfaction and preferences in banking industry an empirical investigation on public sector employees
topic HF5415.33 Consumer Behavior.
url https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf
https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf
https://etd.uum.edu.my/1691/
work_keys_str_mv AT farzilamdzuki customersatisfactionandpreferencesinbankingindustryanempiricalinvestigationonpublicsectoremployees

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