Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with custome...
| المؤلف الرئيسي: | Farzila, Md Zuki |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2009
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/ |
| Abstract | Abstract here |
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مواد مشابهة
-
The impacts of service quality dimensions on customer satisfaction of banking sector in Penang, Malaysia
حسب: Indrani, Ravinthiran
منشور في: (2021) -
The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector
حسب: Nor Aza, Maulad Musa
منشور في: (2009) -
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حسب: Al Arafati, Ahmed Said
منشور في: (2020) -
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حسب: Akgam, Haitham Ahmed
منشور في: (2013) -
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حسب: Aldrogi, Ziad W. Ahmed
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