Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees

The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with custome...

書目詳細資料
主要作者:	Farzila, Md Zuki
格式:	Dissertation
語言:	英语英语
出版:	2009
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/
Abstract	Abstract here

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