Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees

The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with custome...

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Bibliographic Details
Main Author:	Farzila, Md Zuki
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf https://etd.uum.edu.my/1691/
Abstract	Abstract here

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