The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector

This research explores the impact of relationship marketing on customer loyalty in banking context. A survey of students of Universiti Utara Malaysia (UUM) and employees of Permintex Industries Sdn. Bhd was conducted to determine the significance and influence of the underpinnings of the relationshi...

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Bibliographic Details
Main Author:	Nor Aza, Maulad Musa
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2035/1/Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/2/1.Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/
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