The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector

This research explores the impact of relationship marketing on customer loyalty in banking context. A survey of students of Universiti Utara Malaysia (UUM) and employees of Permintex Industries Sdn. Bhd was conducted to determine the significance and influence of the underpinnings of the relationshi...

书目详细资料
主要作者:	Nor Aza, Maulad Musa
格式:	Dissertation
语言:	英语英语
出版:	2009
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/2035/1/Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/2/1.Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/
Abstract	Abstract here

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