Brand Loyalty in the Malaysian Banking Sector

This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...

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Bibliographic Details
Main Author:	Mohammad Naim, Ismail
Format:	Thesis
Language:	English English
Published:	2009
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf https://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf https://etd.uum.edu.my/2136/
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