Brand Loyalty in the Malaysian Banking Sector

This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Mohammad Naim, Ismail
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी अंग्रेज़ी
प्रकाशित:	2009
विषय:	HG Finance
ऑनलाइन पहुंच:	https://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf https://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf

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