Brand Loyalty in the Malaysian Banking Sector
This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية الإنجليزية |
| منشور في: |
2009
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf https://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf |