Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
This study attempts to elicit the internet purchasing process among Arabic students in COB of UUM, to examine the perceived credibility influence on shopping behavior of Arabic students and to determine the perceived ease of use influence on shopping behavior of Arabic students as well as to examin...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2010
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| Accès en ligne: | https://etd.uum.edu.my/2142/1/Geit_H.A_Saeid.pdf https://etd.uum.edu.my/2142/2/1.Geit_H.A_Saeid.pdf |