The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences customer to buy the produ...

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Bibliographic Details
Main Author:	Muhammad Hafiz, Azizan
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://etd.uum.edu.my/2169/1/Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/2/1.Muhammad_Hafiz_Azizan.pdf

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