The Relationship between Marketing Mix Strategies and Customer Loyalty: A Study in Food and Beverage Sector

This study is carried out to investigate the relationship between marketing mix strategies and customer loyalty. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences customer to buy the produ...

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Détails bibliographiques
Auteur principal:	Muhammad Hafiz, Azizan
Format:	Thèse
Langue:	anglais anglais
Publié:	2010
Sujets:	TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Accès en ligne:	https://etd.uum.edu.my/2169/1/Muhammad_Hafiz_Azizan.pdf https://etd.uum.edu.my/2169/2/1.Muhammad_Hafiz_Azizan.pdf

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