Factor Affecting the Consumer's for Choosing of Internet Service Provider Limit in the Southern Border Provinces of Thailand

• Main Author: Cheloh, Robiyah
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: TK5101-6720 Telecommunication
• Online Access: https://etd.uum.edu.my/2173/1/Robiyah_Cheloh.pdf; https://etd.uum.edu.my/2173/2/1.Robiyah_Cheloh.pdf; https://etd.uum.edu.my/2173/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000757843

This thesis present factor affecting the consumer's for choosing of Internet Service Provider limit in the southern border provinces of Thailand. The objective for this thesis is studying about the factors that play the important role for choosing internet Providers, Internet used behavior, internet used satisfaction and the problems after using the internet and used the result from this thesis as the guideline to present the marketing strategy that related with consumer demands. The thesis collected the data from 120 samples of community telecenter,Business establishment, government office, university, school. internet cafe' and individual (Hoine) by randomization. Identify by purposive sampling method use the questionnaires and interview as the tool this research. Analysis undertakes by using descriptive statistics and analysis by use statistics SPSS for windows program.