Investigating Brand Loyalty Factors among Young Mobile Phone Users

One of the key elements in marketing mix is to successfully promote and build a brand name for business to progress. Hence, this study is to investigate Brand Loyalty factors among young mobile phone users in the Mobile Telecommunication Sector in Malaysia. In this research, five antecedents of cus...

書目詳細資料
主要作者:	Mohd Noor Azam, Ayob
格式:	Dissertation
語言:	英语英语
出版:	2010
主題:	HF5001-6182 Business
在線閱讀:	https://etd.uum.edu.my/2222/1/Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/2/1.Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758857
Abstract	Abstract here

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