Investigating Brand Loyalty Factors among Young Mobile Phone Users

One of the key elements in marketing mix is to successfully promote and build a brand name for business to progress. Hence, this study is to investigate Brand Loyalty factors among young mobile phone users in the Mobile Telecommunication Sector in Malaysia. In this research, five antecedents of cus...

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Bibliographic Details
Main Author:	Mohd Noor Azam, Ayob
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2222/1/Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/2/1.Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758857
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