Investigating Brand Loyalty Factors among Young Mobile Phone Users

One of the key elements in marketing mix is to successfully promote and build a brand name for business to progress. Hence, this study is to investigate Brand Loyalty factors among young mobile phone users in the Mobile Telecommunication Sector in Malaysia. In this research, five antecedents of cus...

書誌詳細
第一著者:	Mohd Noor Azam, Ayob
フォーマット:	Dissertation
言語:	英語英語
出版事項:	2010
主題:	HF5001-6182 Business
オンライン･アクセス:	https://etd.uum.edu.my/2222/1/Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/2/1.Mohd_Noor_Azam_Ayob.pdf https://etd.uum.edu.my/2222/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758857
Abstract	Abstract here

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