The Role of Marketing Information System (MkIS) to Improve Performance in the Banking Sector of Jordan

The banking sector has always been high information intensive over the years. This has brought the use of Information technology (IT) as a necessity for data storage, modification and retrieval. Information systems (IS) use the provided infrastructure of IT to leverage advantages of IT and to solve...

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Bibliographic Details
Main Author:	Al Khawaldeh, Bashar Issa Ghafel
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/2228/1/Bashar_Issa_Ghafel_Al_Khawaldeh.pdf https://etd.uum.edu.my/2228/2/1.Bashar_Issa_Ghafel_Al_Khawaldeh.pdf https://etd.uum.edu.my/2228/
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