An Analysis of Relationship between CRM and Firm Performance in Industry in Libya

Managing customers is a strategy, not a technology. CRM is not about technology; it is about managing the customer relationships that are at the heart of business performance. The future of CRM is bright indeed in Libya. In Libya CRM will become deeply ingrained as a business strategy for most compa...

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Bibliographic Details
Main Author:	Abdussalam, Abdalla Geth
Format:	Thesis
Language:	English English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2239/1/Abdalla_Geth_Abdus_Salam.pdf https://etd.uum.edu.my/2239/2/1.Abdalla_Geth_Abdus_Salam.pdf

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